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Understand what's working on your social with Hootsuite Analytics

All your networks in one place. See what’s working, improve what’s not, and get results. Smart data and beautiful reports make it easy. No spreadsheets required.

Reporting tools that do the math for you

Cut out the guesswork with social media analytics tools that tell you exactly how to grow your brand on social.

Prove (and improve) your social media ROI

Quickly and easily show which campaigns drive the most leads and conversions with Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.

Stay ahead of the competition

Beat your competitors with reports that compare your performance against your industry peers. See exactly how to boost engagement and increase traffic.

Always post at the perfect moment

Get more followers and engagement with reports that tell you the best time to post based on when your audience is the most active. Find the best time to post to achieve your business goals — whether that’s extending reach, building awareness, increasing engagement, or driving sales.

Repurpose top-performing posts in an instant

Identify top-performing posts in seconds and adjust your strategy as needed. With OwlyWriter AI — Hootsuite’s new AI for social media — you can choose your best posts from a list and the tool will automatically recreate that magic without duplication.

Level up your revenue with Advanced Analytics

When you upgrade to Hootsuite’s advanced reporting tools, you’ll see exactly how much you’re spending on social media and how much you’re getting in return. Plus:

Hootsuite Advanced Analytics tool
Hootsuite Advanced Analytics tool
Hootsuite Advanced Analytics tool
Hootsuite Advanced Analytics tool

See your total spend and total return on social media in one simple view. Easily visualize which networks, days of the week, and posts bring in the most revenue

Decide what matters to your goals, and measure it with metrics that you build yourself.

Get metrics that show how your content directly contributes to web traffic, leads, and revenue.

Easily report on the performance of paid ads, including Twitter, Facebook, Instagram, and LinkedIn.

All your data and reports in one place

Simplify and save time with social media analytics software that tracks data across all your networks. Plus, with Hootsuite Advanced Analytics, you can track customer journeys from social media to your website.

  • Facebook icon

    Facebook Analytics

    Learn the best time to post on Facebook based on your followers and goals. View hundreds of post- and page-level metrics.

  • Instagram logo

    Instagram Analytics

    Learn the best time to post on Instagram and track the performance of Reels, feed posts, Stories, and more.

  • Twitter logo

    Twitter Analytics

    Simplify Twitter reporting, track hundreds of metrics, and monitor mentions. See when to post and identify top-performing Tweets.

  • Twitter logo

    TikTok Analytics

    Learn the best times to post on TikTok to boost your chances of going viral. Determine where views came from and much more.

  • LinkedIn logo

    LinkedIn Analytics

    Figure out what’s working on LinkedIn with analytics for organic posts and paid ads. See when to post for the most engagement.

  • Pinterest logo

    Pinterest Analytics

    Prove your Pinterest ROI. Plan successful campaigns by tracking website visits and revenue generated by your Pins.

  • YouTube logo

    YouTube Analytics

    Analyze YouTube performance alongside your other social media channels. Schedule automatic reports to stay in the know.

  • megaphone icon

    Paid Ad Analytics

    Analyze the performance of your paid ads, including Facebook, Instagram, LinkedIn, and — with Hootsuite Advanced Analytics — Twitter.

  • Google logo

    Web Analytics

    Advanced Analytics integrates with Google Analytics and Adobe Analytics so all your social and web data is in one place.

What else does Hootsuite do?

Hootsuite Publishing tool
A Hootsuite product shot of how to engage on your socials
A Hootsuite product shot of monitoring your social accounts
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Create and publish content across multiple networks in one place. Dazzle your audience and grow fast with a hashtag generator, Canva integration, and more.

Monitor and manage all your social media messages and mentions from a single tab. Save time and keep customers happy with saved message replies and more.

Listen in on conversations about your brand, industry, and competition with the best social listening tools. Protect your brand image and stay on top of trends.

Easily create and manage advertising campaigns alongside your organic content. Get more customers and expand your reach with clear reports and recommendations.

Frequently Asked Questions

Social media analytics is a set of data points that tell you how your social media posts perform. Analytics is made up of a group of social media metrics, such as how many people liked or commented on a specific post. These metrics help you determine which types of content and which networks are most worthy of your efforts.

Getting insightful reports is quick and easy with Hootsuite Analytics. Your dashboard shows all your data for accounts across all your social networks. Plus, it allows you to create attractive and skimmable social media analytics reports to share with your team. Cue the snaps from your boss.

Your social media analytics dashboard is made up of a series of social media metrics. These are the numbers that show how many people interacted with your content and the ways they did so. Examples include the number of likes, comments, shares, saves, and views on a specific post. But there are hundreds of metrics you can (and should) measure on social media.

The right social media analytics tools can help you quickly identify what content your audience likes and doesn't like. That means you'll know how to get more attention, followers, and conversions on each post.

Another big reason to track analytics on social media? It helps you decide where to spend your time, money, and effort. Find out which types of posts and networks are your biggest money-makers so you can take your marketing dollars further.

If you want to take full advantage of the power of social media (who doesn't?) then it's definitely worth your while to invest in an analytics tool like Hootsuite. The best social media analytics tools can help you reach your goals much faster.

Hootsuite measures hundreds of social media metrics on the most popular networks. It tracks your performance on Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, and YouTube. 

Some of the most popular social media metrics tracked include: reach, engagement rate, impressions, likes, plays, shares, clicks, saves, comments, video views, new followers, total followers, profile visits, reactions, website clicks, and daily engaged users.

For a complete list of analytics provided by Hootsuite, visit the help center.

Hootsuite Advanced Analytics (formerly Hootsuite Impact) is a social media analytics tool you can add to your Hootsuite Business or Enterprise plan. 

While Hootsuite’s standard analytics can help you see exactly how your posts are performing on social media, Advanced Analytics gives you a deeper view into what social media content is bringing in the most money (and much more).

Advanced Analytics allows you to see your total social media spend and, in turn, your total social media ROI. Plus, it allows you to build custom metrics that are hyper-relevant to your business.

The goal of Advanced Analytics is to give you a holistic view of how you’re performing on social media — from dollar amounts to vanity metrics to web analytics. It even helps you track how many people visit your website from social media with integrations for Google Analytics and Adobe Analytics.

Here are some of the extras you get with Advanced Analytics:

  • See your total spend and total return on social media in one simple view

  • Create a customizable social ROI analysis that automatically updates

  • Build custom metrics with your own formulas relevant to your business

  • Easily export data and reports to SFTP, PDF, PPTX, CSV, and XLSX

  • Easily add Google Analytics and Adobe Analytics to your Hootsuite dashboard

  • Easily compare performance of content and campaigns

  • Create and apply custom tags on published posts based on custom rules

  • Analytics for paid ads, including Twitter, Facebook, Instagram, and LinkedIn

How often Hootsuite updates analytics varies based on the social media platform. Hootsuite pulls data from the native networks, which are only updated periodically.

Facebook metrics come from Facebook Insights, which is only updated once a day. Instagram updates its metrics every 48 hours, but it may take up to 64 hours to see the latest data in your dashboard. 

For more information, visit the help center.

Hootsuite lets you connect and monitor the performance of dozens of social media accounts. Hootsuite Professional, Team, and Business allow you to connect 10, 20, and 35 social media accounts respectively. With Hootsuite Enterprise, you can analyze up to 50 accounts.

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Start seeing results right now

Put your social media reporting on autopilot with Hootsuite. Save time, impress your boss, and beat out the competition with the best analytics tool around.

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