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Category:Brand Protection Best Practices
Upcoming live
November 14, 2024 07:00 PM UTC

Behind the Scenes: How Hydro-Québec Stayed Ahead in a Crisis with Social Listening

Learn how Hydro-Québec stayed ahead of a natural disaster using Hootsuite and Talkwalker.

Details

November 14, 2024

When crises hit, it’s not just about reacting—it’s about being prepared to lead.

In this webinar, we’ll show you how to do exactly that by using social listening to guide your response.

Join our panel of crisis communication experts as they break down how Hydro-Québec used Hootsuite and Talkwalker to stay ahead of a natural disaster. You’ll see how real-time social insights helped them respond quickly, communicate effectively, and keep their audience informed throughout the crisis.

Learn how to apply these same techniques to protect your brand, stay in control, and confidently lead during any crisis, from PR nightmares to unexpected disruptions.

What you’ll learn

  • How Hydro-Québec used social listening with Hootsuite and Talkwalker to navigate a natural disaster and manage communications
  • How to build a crisis communication plan that uses real-time insights to stay ahead of rapidly evolving situations
  • The best strategies for delivering fast, effective responses while keeping your audience engaged
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Speakers

Paige Schmidt Social Engagement Coordinator
Paige Schmidt
Social Engagement Coordinator,
Hootsuite
Cara Buscaglia
Cara Buscaglia
SVP, GTM Strategy & Innovation,
Hootsuite
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Jonathan Cote
Jonathan Côté
Spokesperson and Social Team Lead,
Hydro-Quebec

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